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RAINBOW TOY COMPANY & ROCCO GIOCATTOLI

27 May - 2021

Tags from the story: Rocco Giocattoli, Winx Club.

The new magical fashion doll collection coming soon in the main italian stories this autumn

Rocco Giocattoli will be the master toy distributor of the new Winx Club fashion doll collection in Italy.

The brand new Winx fashion dolls, produced by Witty Toys, a company of Rainbow group, will be present in all the main toy stores, High streets and normal trade, offline and online, nationwide.
The toy line launch will be supported by a very dense marketing plan that will involve the products and the brand more generally through multichannel campaigns and consumers engagement.

The Magic Reveal, Bling the Wings lines and a brand new fashion doll collection will fly to the shelves, revealing the ever-new and avant-garde style of the most beloved fairies on the small screen and beyond.
The new collections offer an original and unprecedented gaming experience for a target 3-6 years old, and will once again bring a breath of magical news to the world of toys.

In over 17 years of success, Winx Club never ceases to surprise and make the public fall in love: since its debut on the small screen in 2004, the fairy saga created by Iginio Straffi has proved to be a success with record ratings on a world scale. The fan audience has grown relentlessly, turning Winx Club into one of the most successful properties of all time. As a TV series for children, Winx is now also an exclusive live action adaptation of the Netflix original, produced in association with Rainbow. Fate: The Winx Saga, proved to be a global success that has already led to the confirmation of a second season.

Thanks to this new partnership, Rocco Giocattoli will guarantee a wide presence of the Winx Club brand in the distribution channels it controls.

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