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WITTY TOYS PRESENTS “MY PASSPORT FRIENDS”

26 May - 2021

Witty Toys presents a new line of collectible toys to set out and conquer the world

Witty Toys, a company belonging to Rainbow group headed by Iginio Straffi and known worldwide for its animated and multimedia productions, has announced the launch of My Passport Friends, the new line of colorful and fun collectibles inspired by the theme of travel that offers children a gaming experience dedicated to the discovery of the countries of the world and their respective cultures.

The toy line features lots of cute animal friends with a unique style and personalized accessories, available in three exclusive trolley packs. The initial launch includes 12 characters that will be followed by new characters in subsequent releases. 

Funny and cuddly animals that travel the world, each with a different outfit inspired by their passion or profession, and with their own travel set (trolley, passport, stamp, sticker), each one with dedicated content to be unlocked and discovered online.

My Passport Friends is one of the main novelties of 2021 ready to land in Italy thanks to the 20-year experience of CLEARCO, a company of the Crems Distribuzione group, which will bring the brand on the shelves all over Italy.

To support the launch, it is planned a rich 360° marketing plan, exclusive web content on the official website, social media, YouTube and a brand new augmented reality app.


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