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Highlights | Industry News

VIACOMCBS CONSUMER PRODUCTS AND SUPER RTL EXPAND LICENSING DEAL IN GERMANY, SWITZERLAND AND AUSTRIA

26 May - 2021

SUPER RTL to become new licensing agent for SpongeBob SquarePants, Blaze and the Monster Machines and The Loud House in the region

SUPER RTL and ViacomCBS Consumer Products announce the expansion of their licensing agreement to include Nickelodeon’s iconic kids’ properties SpongeBob SquarePants, Blaze and the Monster Machines and The Loud House in the GSA region.

Built on a long term partnership that spans licensing and content, this newly expanded agreement sees SUPER RTL add globally loved properties SpongeBob SquarePants, Blaze and the Monster Machines and The Loud House to the portfolio of properties it licenses on behalf of ViacomCBS Consumer Products, which currently includes kids’ favorite PAW Patrol

“The cooperation between SUPER RTL, Nickelodeon and ViacomCBS Consumer Products has already made ‘PAW Patrol’ the most successful preschool property in our market. This expansion is once again creating new opportunities for the entire market. With the support of our industry and retail partners, the full potential of the three franchises will be unleashed in our markets,” said Hendrik Rinsche, Head of Merchandising & Licensing at SUPER RTL.

“We are very excited to strengthen our partnership with SUPER RTL and our licensing business in the region. Combining SUPER RTL’s expertise and scale with our iconic brands, this broader partnership will enable us to explore new business areas to truly maximise the value of our brands,” said Felix Ruoff, VP Consumer Products Northern & Eastern Europe, ViacomCBS Consumer Products.

As part of the new agreement, the animated formats SpongeBob SquarePants, Blaze and the Monster Machines and The Loud House will also be added to SUPER RTL’s future TV lineup in the market. Nickelodeon will remain the home station for SpongeBob and Patrick’s adventures in Bikini Bottom and exclusive free-TV premieres of all three formats will continue to be broadcast on Nickelodeon in the region.


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