UNO partners with It Gets Better Project and makes special edition deck to support LGBTQ+ community
The world’s #1 card game partners with It Gets Better Project and releases a special edition deck to support the project’s mission: to encourage, empower and connect LGBTQ+ youth around the world.
This year, UNO is teaming up with It Gets Better and launching UNO Pride, a new deck of UNO cards celebrating the LGBTQ+ community. The pack launches in celebration of Pride Month and supports It Gets Better’s mission to encourage, empower and connect LGBTQ+ youth around the world.
As part of this partnership, Mattel has donated $50000 to the It Gets Better Project, will partner with the Digital Pride Festival organization and tell some of the organization’s most important stories on UNO’s social profiles.
Available starting in May, UNO Pride was launched to coincide with the arrival of Pride Month, the annual commemorative celebration held in June to honor the Gay Liberation Movement and New York’s Stonewall riot in 1969. Available in the UK, France, Germany, Spain, Italy and Switzerland.
For more information on what’s new in UNO to celebrate its 50th anniversary, visit http://uno50th.com/http://uno50th.com/