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Licensees Focus

FIREFLY BRAND MANAGEMENT SIGNS NEWEST LICENSING DEALS FOR “BOB ROSS” 

26 May - 2021

Firefly Brand Management signs newest licensing deals fot the “Bob Ross” brand, marking a 100 partnership milestone

Firefly Brand Management has inked new licensing deals to its ever expanding list of licensing partners for Bob Ross, the prolific artist and painter. The new deals achieve a 100 milestone for Firefly in securing licensing partnerships for the global brand.

The newest deals secured are with Kono Store for paintings reproduced on desk mats; and Running Press, publishing Bob Ross  for See-and-Find books; Advent Calendars; Meditation Journals, Fill-in “Happy Little Friendship” books, and Memory Game Books.

“The joy of Bob Ross continues to build deeper and deeper transcending to an evergreen,” noted Cynthia Modders, CEO of Firefly Brand Management. “He’s the biggest little secret our industry has seen, quietly and humbly taking the world by storm in a very unassuming Bob Ross kind of way.”

Kono and Running Press join a long list of licensing partners including other recently signed worldwide deals with Funko (2”-18”Vinyl Figures “Pops” & 3” figure “Popsie.”); Element (skateboards, polar fleece jackets, footwear, cut & crew apparel); Chunky Custard (Die-cut puzzles) Abominable Toys (limited edition 5”-8” vinyl figures of “Chomp”, Limited edition pins); Desperate Industries (Tin signs); Mighty Jojo Toys (Paper Party Goods, watches, pool floats); Fast Growing Trees (tree planting kits, planting kit accessories); Fathead (Vinyl wall graphics, acryic, glass, metal & wood wall hangings, bog heads, foam standees, Lighted wall signs); The Chivery (Rare collectible limited edition gold & silver coins, Unlimited bronze coins); Oh Deer Limited (stationery); Smart Pop (Ben Bella Books, Inc.) (Bob Ross’s “Night Before Christmas Book”; Osiris Inc. (Bob Ross Diamond Paintings); Meredith Premium Publishing (Bob Ross Magazine); Mad Engine (Boxer short and sock package); Crocs, Inc. (Jibbitz shoes); Good Luck Sock (Socks & underwear) and Universe Publishing (Rizzoli International) for books.

“Every time we turn around, there are additional requests from more and more Bob Ross fans,” says BRI president Joan Kowalski. “His friends are so incredibly diverse — from young to not-so-young, girls, boys, adults and teens, city and country folk, crafters, tech buffs, foodies, music enthusiasts, experienced painters, novices and everything in-between – everyone wants a beloved Bob Ross collectible or functional fun piece at home.”


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