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Highlights | Licensees Focus

STUDIO 100 AND SIMBAT SIGN LICENSE AGREEMENT  FOR ‘MAYA THE BEE’

19 May - 2021

Studio 100 Media signs major new licensing deal for “Maya the Bee” for Russia

Studio 100 Media and Russian toy company Simbat have signed  a license agreement for the CGI brand “Maya the Bee” thanks to Studio 100’s local  licensing agent brand4rent. The multi-year agreement covers the rights for a range of  products from publishing to games in Russia. The first selection of products with the  famous and much-loved bee will include a coloring and an activity book, a Domino  game and a jigsaw puzzle. The new products will be available in the coming months.

“We are very proud to work with Studio 100, many of us weren’t even born when Maya  the Bee was first introduced to the world. So, it’s an honor for us to bring a line of  products with Maya the Bee to the Russian market. It’s a true landmark addition to  Simbat’s licensing portfolio”, says Tatyana Moskalenko, Marketing Director at Simbat.

Joachim Knödler, Head of Licensing at Studio 100 Media adds, “We are delighted with  our first collaboration with Simbat and thankful to our great agency partner  brand4rent for placing Maya into this promising territory. We are confident that  Simbat’s high quality products will delight Maya fans in Russia.”


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