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Fashion & Lifestyle | Highlights

STARTER BLACK LABEL X SNIPES SS’21 COLLABORATION

19 May - 2021

Starter Black Label partners with top streetwear retailer Snipes to present Starter Black Label X Snipes SS ‘21 collaboration

German-based distribution company TB International, multi-territory European Licensee of Starter Black Label has teamed up with top German streetwear retailer Snipes to produce a spring summer ‘21 capsule collection, giving a nostalgic nod to the ’90s heritage of the Starter brand.

Starter Black Label, the premium lifestyle brand extension of the Starter brand, offers a trend-led athletic inspired product line. The Starter brand quickly became one of the most innovative global sports brands in history, by connecting fans with their favourite teams and players on a whole new level, pioneering the fusion of sports clothing with popular culture by forging partnerships with the major professional sports leagues, colleges, Olympic sports, and individual athletes. The brand would grow to become a leading part of everyday sports fans’ lives, representing authenticity and the opportunity to “wear what the pros wear”.

It all began with an iconic star logo and the idea that “Every athlete’s dream is being a starting player.” But STARTER didn’t stop at athletes, extending across cultural lines, drawing influence from sport, music and popular culture. 

This men’s apparel collection takes inspiration from ‘90s basketball, a theme clearly present throughout the pieces and featuring Baseball-inspired overshirts, boxy tees and basketball jerseys which all receive graphic accents, finished with co-branded graphic elements. Summer-ready shorts match the sportier layers, with a suitably retro cut reinforcing the nostalgic tone. 

Daisy Laramy-Binks, Managing Director of Iconix Europe, said of the collaboration: ‘It is great to see Starter Black Label join forces with prominent retail giant Snipes to create such an impactful piece of co-branding. We continue to see fantastic activations happening for the brand across Europe, where the Starter brand continues to deliver iconic brand heritage blended with trend-forward collaborations and styling”.

With almost 400 stores in Germany, Austria, Switzerland, the Netherlands, Spain, Italy, Belgium, France, and the USA, SNIPES SE is one of the most successful sneaker and streetwear chain stores in Europe. Since opening its first store in Essen in 1998, SNIPES has been an integral part of the urban scene and is constantly growing thanks to regular openings. From hip-hop to urban sports like basketball, BMX and skate, at SNIPES, everything revolves around a contemporary lifestyle and urban youth culture. 

SNIPES has attracted greats such as DJ Khaled, Wiz Khalifa, Dennis Schröder, Snoop Dogg and Rick Ross as faces to represent the collections of its own brand. 

The collection is now available at www.Snipes.com and in select European stores (where permissible due to the lockdown restrictions).


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