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Licensees Focus

DAN DEE INTERNATIONAL ANNOUNCE NEW LICENSING DEALS

19 May - 2021

Dan Dee International announce new licensing deals with ViacomCBS and Peanuts Worldwide

Dan Dee International, LLC and its affiliate, Animal Adventure, LLC, (Dan Dee) a leader in plush, pet, children’s, home décor and seasonal products, have announced multiple licensing agreements with ViacomCBS for Garfield, the world’s most famous lazy but lovable cat, and with Peanuts Worldwide for North America for the iconic characters Snoopy, Charlie Brown and the rest of the Peanuts gang.

VIACOMCBS FOR GARFIELD

The launch of this new strategic partnership brings Garfield and Odie to fans in plush products of all types to retailers around the world. The product line features an extensive range of everyday, seasonal and animatronic plush, for fans of the king of “cattitude”!  Dan Dee will also develop an extensive range of pet products and home décor items too.

We are thrilled to enter into this partnership and be a key partner with ViacomCBS to bring Garfield into the hands of consumers everywhere,” said Mark Matheny, Head of Licensing, Dan Dee. “Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years.”

Garfield is beloved by so many people around the world,” said Dion Vlachos, Executive Vice President, Hardlines and Retail, ViacomCBS. “Dan Dee’s dedication to quality and retail expertise is invaluable. They have tapped into the fans’ enthusiasm and created a new range of products that fans will love.”

Dan Dee’s Garfield products will be available from Fall 2021.

PEANUTS WORLDWIDE PER PEANUTS GANG

The new Peanuts assortment will bring the thoughtful and trend-driven aesthetic that Animal Adventure has established over nearly 25 years of business to Charles Schulz’s beloved characters, creating an extensive range of plush, soft seating, décor and baby products for one of America’s most-loved group of friends.

We are thrilled to announce this agreement and join forces with Peanuts Worldwide,said Peter Gainsley, President, Animal Adventure. The team at Peanuts offers world-class creative and sales support to their licensing partners, and paired with the design capabilities at Animal Adventure, we are excited to bring a dynamic line of Peanuts products to market.” 

This new deal cements the existing long-standing licensing agreement held by Dan Dee for Peanuts seasonal product lines. “Together, Dan Dee and Peanuts Worldwide have built hugely successful seasonal programs so we are delighted to offer a new line of everyday products to our customers under our Animal Adventure banner,” added Mark Matheny, Head of Licensing, Dan Dee.

Dan Dee has been a great collaborator for our seasonal programs over the years,said Lindsay Martinez, Senior Vice President, North American Licensing and Partnerships, Peanuts Worldwide.Peanuts is excited to expand upon this relationship working with Animal Adventure to develop a unique, everyday range that fans of all ages will love.

Animal Adventures’ everyday Peanuts products will be available this summer, and Dan Dee’s seasonal Peanuts lines are available now.


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