Licensees Focus


19 May - 2021

Bulldog signs up luxury watch company for pieces based on the street’s favourite characters

Bulldog Licensing, which represents the iconic Sesame Street brand in the UK and Ireland, has inked a deal with luxury watch manufacturer, Bamford London, to create three limited edition pieces based on Big Bird, Elmo and Cookie Monster.

Making up part of the Bamford London range, the company will sell just 20 pieces of the Big Bird design and 50 pieces each of the Elmo and Cookie Monster designs. The Bamford London dual time GMT features Big Bird, The Bamford London Mayfair Date shows Cookie Monster and the Bamford London Mayfair Sport features Elmo.

On the face of the Bamford London dual time GMT, Big Bird moves his feathered arms around the dial as the hour and minute hands. The yellow and black colourways on a matte black case and bracelet accentuates the bright, fun, character. Many of the hour markers have also been replaced by feathers in the fun design, yet the features of the original version of the watch all remain, including a Swiss made automatic Sellita SW330-2 movement and 24-hour GMT hand function, allowing users to set a home time zone while travelling. 

Cookie Monster’s arms as the hour and minute hand on the Bamford x Sesame Street Cookie Monster Mayfair Date, move around the dial pointing to cookies (some already nibbled) as the hour markers. Designed on a matte black case and bezel and paired with a blue nato strap, the character’s blue colourways flow throughout, including blue rings on the dial. Following the success of the first Mayfair, the new version features the Swiss Ronda 715 Date Quartz Movement. The Bamford Mayfair is waterproof to 10ATM, making it ideal for outdoors pursuits.

Elmo is surrounded by musical notes in place of hour markers on the Bamford x Sesame Street Elmo Mayfair Sport. The red high impact polymer case, bezel and rubber strap with black accents, compliment Elmo’s own colourways. The Sesame Street logo features on the dial and a white ring has been added to match the white minute markers. The watch features a Miyota Quartz Calibre 2035 movement and 10ATM water resistance. 

George Bamford, founder of Bamford London, commented: “Who doesn’t love Sesame Street?. The brand has reached far and wide, and we are so happy to partner with Sesame Street and have these iconic characters on the dial of our watches. There is nostalgia and a splash of colour which can brighten up your day when you look down at your wrist.”

Rob Corney, MD of Bulldog Licensing, added: “We’re delighted to be working with Bamford London on this amazing collection of watches. Their reputation for great design and a high-quality product is a perfect fit with one of the world’s favourite entertainment brands.”

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