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Highlights | Industry News

AMERICAN GREETINGS ANNOUNCES FIRST OF ITS KIND PARTNERSHIP WITH  ROC NATION 

19 May - 2021

Roc Nation and its iconic artists team with American Greetings to create customized digital greetings and physical greeting cards

American Greetings announces a multi-year, multi-artist partnership with Roc Nation that includes digital and physical products developed in collaboration with the authentic voices of legendary artists as well as the Roc Nation brand. The initial products will extend the company’s line of Celebrity SmashUps; highly personalized smile-inducing, shareable videos that entertain, surprise, and delight audiences of all ages. American Greetings and Roc Nation also plan to launch physical and virtual paper cards.

“We are thrilled to work with American Greetings on a never before seen partnership with a renowned entertainment company, that allows Roc Nation and its talent to create a deeper bond with their audience,” said Brett Yormark, President of Business Operations & Strategy for Roc Nation.

“We build relationships with leading global companies, and we’re thrilled to add American Greetings as our greeting card licensee,” said Tom Caravella, Managing Director for Roc Nation United, a strategic licensing alliance between Roc Nation and United Entertainment Group. “ Roc Nation United is focused on creating innovative ways for artists and athletes to connect with their fans, and this new relationship with American Greetings is a great opportunity to do so in a very special and entertaining way.” 

This is Roc Nation’s first line of digital and physical greetings. The collection of digital products will be available worldwide and released during 2021 with more info to come on physical card availability.  Additional announcements are forthcoming as to specific product lines and timing. Fans can register for product alerts at www.americangreetings.com/roc-nation.

“This partnership is an exciting and important part of our mission to inspire people to connect and help them make others feel special, whether that’s on a birthday or anytime they’re moved to share some happiness, laughter and love.” said Rob Matousek, Executive Director – Direct to Consumer Business at American Greetings. “This announcement and the opportunity to collaborate with Roc Nation and their incredible artists is also a reflection of our commitment to creating authentic content that is relevant and accessible to everyone.”

SmashUps are available on www.americangreetings.comwww.bluemountain.com, and on the SmashUps apps available for iPhone https://apps.apple.com/us/app/smashups/id1441317717 and Android https://play.google.com/store/apps/details?id=com.smashups&hl=en_US


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