At the latest Italian Toys Awards 2021, Ludattica received the award of excellence in preschool games category
The fourth edition of the Toys Awards 2021, one of the most important Italian initiatives in the toy sector, realized in collaboration with Toys Milano and Assogiocattoli, has come to an end. Every year, the Toys Awards 2021 enhance with awards of excellence the commitment of companies in the sector that have distinguished themselves in the conception and realization of marketing, communication and product activities carried out in the calendar year 2020.
With the participation of over 30 leading companies on the national and international scene, the winner of the highest step on the podium in the preschool games category has been Ludattica, with its original “Teatrino delle ombre nel mondo delle fiabe” (The Shadow Theatre in the world of Fairy Tales). A jury made of 45 members, including buyers, large-scale retail trade, large-scale distribution, large-scale retail trade, normal trade and sector operators, decided on the awarding of the prizes.
The Ludattica brand was born in the heart of Educational, an Italian company specialized in the design, development and production of high-quality educational games, books and game-books. It is also a company whose activity embraces school publishing. In every Educational product lives the uniqueness and unrepeatability of the made in Italy tradition.
The winning game is a large theater in sturdy cardboard, with different scenarios and silhouettes of characters that allow children to stage classic fairy tales. Also included in the package are a fabric screen, a flashlight with a flashlight holder and an enlightening guide on how to use the little theater, with advice on how to make the most of its playful-creative potential.
The game is inspired by an ancient form of popular entertainment widespread in various cultures and of great scenic impact, where the charm of theatrical fiction and the enchantment of the shadows find the right synthesis. From the pure experimentation of shadows to the staging of theatrical interactions, these are all playful experiences that nourish the imagination and the ability to narrate, as well as stimulate fine manual dexterity and body coordination.