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Licensees Focus

MONTY & CO WELCOMES TONIES®, IMMEDIATE MEDIA AND EVENT MERCHANDISING LTD TO ITS LICENSING FAMILY

4 May - 2021

Popular new CBeebies and iPlayer show ‘Monty & Co’ has hit the ground running with three new signings. 

First up are Immediate Media who have added the show to their incredibly successful CBeebies magazine. Event Merchandising are in the throes of creating and managing the online store and aim to be up and fully functional, with a range of merchandise, for the Summer of 2021. tonies® will be adding a Monty Tonie to their impressive line-up of preschool audio characters with a launch in the Summer of 2022. After the successful debut and consistent audience numbers of season one late last year (both in the linear space and on iPlayer, where Monty has already hit 1 million plays) new episodes are planned for production towards the back end of 2021.

Everyone involved is incredibly positive with the performance of the show to date. The characters are easy to engage with, the scripts for each episode are well written and play like mini dramas. Parents and children are loving the live action, the humour, the songs and the silliness included in each episode,” said Ian Wickham, director at Licensing Link Europe which is handling the global licensing programme for Monty & Co.

Liz Peters, portfolio manager at tonies® is confident that Monty will make a popular figurine within its collection.

Liz commented: “We are very excited to add Monty Tonie to our portfolio for 2022. He’s going to make a very popular figurine that little ones will love to pop on their Toniebox! We are looking forward to working closely with the show’s producers to create bespoke audio content for the Tonie, incorporating all that humour, fun and silliness, as well the action and songs that fans enjoy and expect from Monty & Co.”

With the new online store due to be up and running by the summer, Jeremy Goldsmith of Event Merchandise explained why the company was keen to be involved. “The producers have created a wonderful show, and we are delighted to be designing and operating the online store for Monty & Co, along with a fun selection of products,” he commented. “The characters of this hit series join our selected line-up of licensed properties.”

Meanwhile, Hollie Fisher, Editor, CBeebies magazine is excited to feature Monty & Co in the title. She offered: “It’s a funny, loveable mini comedy drama which we think will resonate well with both our grown-up and younger, preschool audiences.”

 


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