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CHUPA CHUPS WITH LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY 

29 Apr - 2021

Tags from the story: Alex Balaguer, Chupa Chups, LA MENORQUINA.

The famous Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of unique and innovative ice creams with some of the most iconic Spanish household brands. 

Two ice creams have been created for Chupa Chups; the first is a delicious lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a surprising fresh strawberry and orange sherbet, with a lemon top and cola flavored popping candy. They are already on sale in La Menorquina’s mass distribution and out of home channels throughout the Spanish market. 

La Menorquina has also collaborated with other renowned brands such as Lacasa (Conguitos and Lacasitos), Cacaolat, Gormiti, Haribo and Cuétara (Oceanix) on this ice cream assortment, which will surprise the consumer with its variety and high quality standards, using only the best ingredients without preservatives or palm oil. 

Alex Balaguer, General Manager of La Menorquina says: “Partnering with such relevant brands was a great challenge and we are very satisfied with the result, it brought out our innovative character and commitment to creating the best quality ice cream. Since our beginnings in Alaior (Menorca) in 1940, we have always opted for the elaboration of unique ice creams with the best ingredients, and we are proud to count with these great brands to make our consumers fall in love over and over again with our products”. 

La Menorquina is a brand specialized in the manufacture and sale of ice cream, the first manufacturer of its own label in Spain and the leading national ice cream brand in the “Out Of Home” segment.

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