New line features designs by fashion students from UK University
WildBrain CPLG has secured a deal on behalf of Peanuts Worldwide with luxury eco-sustainable lifestyle brand Vayyu. This new line is Vayyu’s first licensed apparel collection featuring Charles M. Schulz’s classic Peanuts characters was launched at the occasion of the Earth Day (22 April). The sustainable apparel line spans t-shirts, jumpers, vests and hats for both men and women and are available online at www.vayyu.com and select retailers.
The new Peanuts x Vayyu range includes garments designed by students from Nottingham Trent University (NTU) in the UK, following a fashion design competition supported by Peanuts Worldwide and Vayyu. Final year students in NTU’s BA Fashion Design course were challenged to develop a unisex collection called ‘Snoopy Just Got Green’ to embody Vayyu’s ethos of design responsibility and sustainability, and to bring their ideas to life through the colours of nature and the characters of Snoopy and the much-loved Peanuts gang.
Over 50 students took part in the competition, and the designs were judged by the university’s lecturers as well as representatives from Peanuts Worldwide, Vayyu and WildBrain CPLG. Competition winner Alex Bolton, as well as runners up Tom Chin and Alice Doyle, will see a selection of their designs included as part of the new Vayyu x Peanuts collection, and stocked at a Vayyu pop-up shop in London his summer and also at NTU’s store. The students also receive a set of the final collection garments featuring their respective designs, a percentage of the net profit from sales made of their designs and work experience with Vayyu.
The Peanuts x Vayyu collection and the NTU design challenge is part of Peanuts Worldwide’s “Take Care with Peanuts” initiative, a global multi-year enterprise encouraging everyone to take care of themselves, each other and the Earth. In honour of Earth Day, Peanuts Worldwide has also recently released its latest original short as part of the campaign titled “Take Care of the Earth: Choose to Reuse”.