Limited-edition range combines unique floral design with comfort and style
The Royal Horticultural Society (RHS) has announced that Hotter, the UK’s biggest shoemaker, has launched a limited-edition range of new RHS Molly shoes – canvas shoes for women with active outdoor lifestyles.
The shoes are available in two designs – RHS Rose Floral and RHS Blue Floral. The RHS brand will be highlighted on the packaging and swing tags for both pairs of shoes.
Using carefully selected illustrations from the RHS Lindley Collections, the world’s largest collection of botanical art, Hotter has created these two exclusive repeat pattern designs to deliver something unique and evocative. Both designs evoke aspects of what makes the British outdoors so special: the beauty of the carefully tended garden in the elegant Rose Floral shoes and the joy of the wildflower meadow on the beautiful Blue Floral shoes.
The shoes are not just modern and stylish – they are also practical and comfortable. All Hotter deck shoes use Ortholite, a branded footbed recognised as a trademark for comfort in the industry.
The shoes are aimed at women in the core Hotter demographic – active outdoors-loving consumers over 50. The launch is timed to arrive when spring and summer send more people outdoors – a happy coincidence this year, as the launch occurs just before lockdown eases, retailers reopen, and people meet friends and family at the much-loved RHS gardens.
A total of 1,400 pairs of the shoes have been manufactured at Hotter’s Skelmersdale factory. They are now available through the Hotter website and 23 stores and garden centres. They will also be sold in the US and internationally via hotter.com
