The global fashion powerhouse Inditex has teamed up again with the confectionery group Perfetti Van Melle to develop a spring-summer collection for Zara Woman.
This time, Zara has chosen the CHUPA CHUPS brand to pimp a trendy navy and casual collection. Essential garments with surprising combinations: fluffy towel finishes, long fringes and vibrant colored stripes, always with the famous Chupa Chups lettering as the eye catcher. A wink to the sixties and a must in the wardrobe of fans of the world’s most famous lollipop.
In addition, the Chupa Chups pieces are part of the “Join Life” collection, produced using at least 75% of organic cotton grown with organic farming methods, natural pesticides and fertilizers that help to preserve freshwater resources, natural farming techniques that help to preserve biodiversity, and without genetically modified seeds.
“We are pleased to be a part of a collection that uses resources in a responsible way, as this is aligned with Perfetti Van Melle’s own sustainability policy. And we simply love the way ZARA is always on top of the trends and has looked for Chupa Chups to put a playful touch on the universal navy theme. These looks will transport teens to summer fun, the taste of their favourite lollipop and carefree laughs on the beach, ” says Christine Cool, Area Licensing Manager Perfetti Van Melle.
The Chupa Chups collection is now available all around the world in brick and mortar and online Zara Woman stores https://www.zara.com.