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Licensees Focus

TGI FRIDAYS ENTERS THE WORLD OF CAKES THROUGH A PARTNERSHIP WITH FINSBURY FOOD GROUP

20 Apr - 2021

TGI Fridays and Finsbury Foods have launched two sharing cakes to give consumers that ‘Fridays Feeling’ from the comfort of their own homes

For the first time, in a partnership brokered by Beanstalk, TGI Fridays and Finsbury Food have come together to create a range of sharing cakes inspired by some of the most iconic dessert and sundae items on the TGI Fridays menu, including Chocolate Fudge Fixation and Chocolate Rocky Road.

The TGI Fridays licensed programme includes frozen appetizers, desserts and chilled meats. The addition of cakes to the range, in partnership with Finsbury Food Group, means that consumers can truly treat themselves every day of the week, not just on a Friday.

Louise French, Senior Vice President at Beanstalk, said: “Finsbury and Fridays are a match made in heaven. Using both Finsbury’s baking expertise along with Fridays’ delicious flavour combinations, the two have created tasty cakes that we can’t wait to share with loved ones on any occasion.”

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