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Highlights | Media & Digital

KIDSBEETV: A NEW BRAND ON KIDS’ STREAMING APPS

20 Apr - 2021

Tags from the story: KidsBeeTV, Magikbee.

The edtech Magikbee announced that its popular kids’ video app KiddZtube undertook a rebrand and is now called KidsBeeTV.

KidsBeeTV borrows the “Bee” from the parent brand Magikbee, and is deeply committed to being “The kids’ app that cares”. Like bees help plants grow, the new brand wants to have a positive impact in kids’ development.

In the last few years, there was a major growth in the offer of streaming services for kids. Magikbee needed to stand out showing what makes it different.

The name change is accompanied by a refresh on the brand’s visual identity, with a new colorful palette that suggests diversity, in line with its global expansion strategy. The USA and the Middle East are the two main markets of KidsBeeTV, but the app has customers worldwide in more than 200 countries. That is why it needed to build a diversified catalog: to answer to a variety of kids’ interests and to meet the demands of a growing worldwide community of parents that seek to find content that respects cultural differences and, at the same time, resonates a universal language.

Magikbee has been licensing content for KidsBeeTV from the best studios and content producers. The most recent agreements were inked with studios like Millimages (Molang and Mouk), Twist Animation (TuTiTu), Xilam (Where’s Chicky) or Aurora World (Yoohoo and Friends). Some youtubers, like Caletha Playtime and Get Matt, are also making their way into the app, but, contrary to what happens on the social network, there are no videos with unboxings or product placement – only positive meaningful messages are allowed to pass KidsBeeTV filters conducted by teachers.

The platform features now more than 500 hours of video and plans to add more IPs monthly aimed at kids up to 8 years old. Having no ads and an image-based interface, it is perfect for young kids, especially toddlers and preschoolers.

To learn more visit the Website kidsbeetv.com


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