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Highlights | Licensees Focus

BUILD-A-BEAR WORKSHOP® AND CRAYOLA® TOGETHER FOR A NEW COLLECTION

20 Apr - 2021

Build-A-Bear Workshop® and Crayola have teamed up to allow artists of all ages to find fun ways to colorfully express themselves with bright new arrivals. 

Perfect for students, teachers, and graduates of all ages, the colorful possibilities are endless with Crayola Teddy and the new Crayola collection..

Driven by the shared value of empowering creativity and self-expression, the debut partnership is sure to delight and inspire. This is the first time that Crayola and Build-A-Bear Workshop have collaborated, with the collection launched online April 5, 2021 and arriving in stores in the US, UK, Canada, Ireland and Australia. 

The Crayola Teddy has rainbow striped fur, and an awesome surprise-and-delight feature leveraging Crayola innovation that will reveal a pattern when water is painted on the bear’s white paw pads. Creative play can be further energized with the range’s two-piece rainbow painting apron and matching hat that also contain the innovative water-reveal feature, and adorable costumes that will ensure furry friends are the cuddliest crayon in the box. 

We are so thrilled to partner with Crayola on this fun, new collection!  This bright bear with color-changing paw pads is a great way to encourage and celebrate artistic play,” said SiSi Beltrán Martí , Vice President of Marketing at Build-A-Bear Workshop. “With colorful clothing and fun accessories, this collection is sure to inspire every child’s imagination and creativity!

At Crayola, inspiring creativity through color and self-expression is in our DNA,” said Warren Schorr, Vice President of Business Development & Global Licensing, Crayola.We are excited to team up with Build-A-Bear Workshop, a brand whose mission aligns so well with ours, to encourage children creatively and colorfully express themselves. 


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