Mad Beauty has announced to be a year-round gifting partner to Boots with their Never Too Old For ™ range.
Mad Beauty’s innovative bath and body creations, which feature Disney characters, will be a part of the UK retailer’s year-round beauty and gifting collection.
Boots were keen to add Mad Beauty to their selection after a really strong Christmas performance on Mad Beauty’s licensed and new ranges, which can now be found in many flagship stores and online at www.boots.com.
Boots Buyer, who curated the selection writes: “As a lifelong super-fan, it’s extra exciting to be working with Mad on this project. Our priority at Boots is to make sure we can offer the very best products to our customers in stores and on Boots.com. It’s great to be working with such a creative and forward-thinking brand such as Mad Beauty and to be able to bring ideas in my head to life! After a great performance at Christmas, it was the logical next step to include the collection in to our year-round gifting assortment.”
Managing Director, Trevor Cash says: “We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year”
To view the full Mad Beauty range head to www.madbeauty.com