fbpx
Highlights | Trends & Research

THE INSIGHTS FAMILY® RE-LAUNCHES ITS AWARD-WINNING REAL-TIME DATA PORTAL

7 Apr - 2021

The Insights Family®, formerly The Insights People™, unveils the new portal, which includes a suite of new innovative features.

The Insights Family® have launched the latest version of their award-winning insights platform – “Portal 4.0”. The latest iteration includes 11 new features, enabling brands to view, filter, interrogate, and analyse the extensive data at their fingertips. 

The revolutionary new tool includes ‘Personal Perspectives’, which has been developed by its in-house team of data scientists and developers in collaboration with academics, utilising cutting edge Machine Learning. The ‘clustering’ tool will unlock previously unseen insights into a brand’s audience and fanbase. 

Portal 4.0 also launches with Trend Tracker, Country Context Tool, new data dashboards, and the ability to track API data from third party sources such as YouTube and TikTok.

Clearer and more user-friendly, the platform includes the On-Track reports written by the team of expert researchers at The Insights Family®, plus the new ground-breaking tool the Media Mix Compass™ – a new media planning tool which gives a 360° view of kids’ media consumption.

Nick Richardson, Founder & CEO, comments “It is my belief that research, and data is now a critical part of all of our jobs. If you work in advertising, content, licensing, marketing, product development, or sales it is an essential tool to provide understanding, test our convictions, and ultimately measure our results.”

However, there are still large amounts of market research and data which are not accessible, and worse than that – quite intimidating. And whilst we can call default to doing a bit of desk research or talking to our own kids, if we are honest with ourselves – that doesn’t really stack up. That is why we have set it to be our mission to become the world’s top brands business-critical partner.

Simon White, the new chairman at The Insights Family® comments,

As the world moves on from the challenges of living through a pandemic, the right insights will enable businesses to act faster, with greater certainty and a reduced cost. There has never been a better time to be in this sector, with The Insights Family®

Further, leading the way in which insight is filtered, presented, and disseminated through organisations will prove to be a unique and long-term competitive advantage. What the team has created at The Insights Family® is peerless, and where it can be taken over the medium and long-term is an exciting plan to be a part of.

To get freemium access to the award-winning real-time portal, please visit: https://try.theinsightsfamily.com/freemium/ 

Subscribe to our newsletter


Read our last issue




SWEETHEARTS ANNOUNCES ROBUST LICENSING PROGRAM FOR 2022
SWEETHEARTS ANNOUNCES ROBUST LICENSING PROGRAM FOR 2022

Partnerships with Crocs, Froot Loops and more will take center stage Sweethearts, the much beloved candy brand that has become synonymous with Valentine’s Day, announced a new, robust licensing program to roll out during 2022. The licensing program is managed by Lisa...

read more
POETIC BRANDS ADDS SCHITT’S CREEK TO PORTFOLIO
POETIC BRANDS ADDS SCHITT’S CREEK TO PORTFOLIO

New adult’s apparel range on the way for the multi award-winning series Leading apparel manufacturer, Poetic Brands, has partnered with ITV Studios, creator, producer and distributor of world-leading content, to create a range of adult apparel based on the hugely...

read more
UNIVERSAL MUSIC ISRAEL ANNOUNCE NEW SERIES PISCES LANE
UNIVERSAL MUSIC ISRAEL ANNOUNCE NEW SERIES PISCES LANE

Universal Music Israel to collaborate with Ananey Studios' on Pisces Lanz a new live-action teen series Universal Music Israel (UMI), a division of Universal Music Group (UMG), the world leader in music-based entertainment, announced that it will be collaborating with...

read more