Mafalda has been represented in Spain by El Ocho Licencias y Promociones since 2003, making it one of the leading classic licensing brands in Iberia and in all of Europe.
In 2021, El Ocho secured global licensing deals for Mafalda with some of the most important players in the fashion industry such as Zara, Zara Kids, Pull&Bear and Women’ Secret. They have also closed deals with key retailers in Europe such as Carrefour, Alcampo and El Corte Inglés which have launched DTR collections in 2020 and 2021. Mafalda shirts and sweaters are among the best sellers for Pull&Bear in March of 2021. The results prove that Mafalda is completely timeless, as the philosophy of the character is still relevant in the crazy world we live on.
The licensing effort made by El Ocho has made it possible to keep preserving the work done by the beloved Quino, developing products in all categories such as gift, back to school, plushes, shoes, apparel and many more to come!