Industry News | Latest reportages


30 Mar - 2021

The Giordano family works in Art Licensing since the 1980s. The year 2021 will mark the 40th anniversary of this success. 

The year 2021 will mark the 40th anniversary of the Giordano family’s success in the Art Licensing industry. Joe Giordano, originally a staff illustrator for a top greeting card publisher in New York City, started licensing his artwork under Giordano Studios in the early 1980s. 

The brand Giordano becomed rapidly known for its traditional illustrations, applicable to an enormous variety of products for every occasion. Over the years Greg and Bob, Joe’s sons and both artists, joined the business. Throughout the late 1980s and 1990s, Giordano Studios established themselves as leaders in the field. The flagship artworks are its nostalgic, classic and whimsical Santa designs, which were featured on a myriad of products, including holiday stockings and tree skirts, collectible plates and figurines, stationery and plush.

Joe, Greg and Bob also created original art with other subject matters, such as puppies and kittens, wildlife, children’s themes, and various other holiday designs. In the early 2000s, Greg and Bob took over the business side of the operation, allowing Joe to focus solely on creating new art. By that time, the company had created over 2,000 original designs, and had licensed designs with over 500 manufacturers worldwide. Additionally, Giordano was highlighted as one of the licensing industries youthful trendsetters in Licensing Magazine’s “40 Under Forty” issue in 1999 and 2000. 

In 2002, Greg branched out onto his own and established himself as the owner and operator of Greg & Company. Currently working with more than 75 licensees globally, Greg continues to expand his collection of art styles and subjects, and the latest designs feature adaptations of vintage cars, trucks, and motorcycles. Greg continues to have success with a multitude of other styles and subjects, including vintage farm and patriotic themes, along with widely recognized and treasured adaptations of wildlife, garden birds, pets, seasonal and holiday images. His designs have been licensed for various home accents, including blankets, wall décor, garden flags, tin signs, and pillows. Additionally, his art is visible through many everyday products, such as jigsaw puzzles, calendars, bookmarks, t-shirts, mugs, greeting cards, and other stationery products.

Over the years, Bob stepped into his new role of Managing Operator of Giordano Studios, which today continues to be widely recognized for their original puppies and kittens art, as well as their holiday and Christmas designs. The warm and traditional designs portray a variety of themes suitable for a multitude of products, from fabric to puzzles, greeting cards, and even three-dimensional Christmas products.

Both Bob and Greg Giordano are enthusiastic and hopeful for what the future holds for them in the Art Licensing industry. As Greg shared, “I’m looking forward to creating more art for my licensees, and also expanding my base of licensing partners by further developing my art archives and subjects”. 

To learn more https://www.greggiordanoart.com

Curated by Alessandra Maccaferri 

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