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Industry News

LEO TOYS WITH DIC 2 TO GROW HIS LICENSING PRESENCE IN ITALY

23 Mar - 2021

Tags from the story: Leo Toys, SuperLeo, YouTube influencers.

Following 5 years of collaboration on the influencer marketing activity, DIC 2 has taken over the exclusive management of the licensing programme of Leo Toys

Leo Toys is one of the most followed YouTube influencers for children in Italy, with more than 546,000 subscribers and almost 332 million views on his channel, dedicated to the review of children’s products (LeoToys) and 311,000 subscribers and 198 million views on his Leonardo D channel, Leo’s personal channel where he talks about his passions. Mondadori published a book on Leo’s passion for dinosaurs that immediately climbed Amazon rankings. Leo is much loved by his little fans who consider him a superhero, so much that several videos have recently been launched with the young influencer in the role of a superhero, SuperLeo.

There are many companies that are in contact with DIC 2 to create new collaborations with Leo and the channel. With the new agreement, LeoToys licensing program will allow use of Leo on licensed products and take full advantage of his influence on fans. Leo brand is suitable for any type of product, target 4-12 years.

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