By choosing the Milanese rapper of Tunisian origin, currently in the studio to work on his new album, the Italian brand binds itself for the first time to an artist who embodies his founding values: multiculturalism and integration
Rapper who has made contamination his stylistic code, Ghali is one of the most influential artists of his generation; The artist will not only be the testimonial of United Colors of Benetton, but he will create also a capsule collection and contents that will celebrate his values and those of the brand.
For the first time ever, United Colors of Benetton is linked to an artist who perfectly embodies his values. Italian born of Tunisian parents and raised in the Milanese suburbs, the melodies of his songs mix oriental and electronic sounds, while the lyrics speak explicitly of dialogue and integration, with verses in Italian, French and Arabic.
