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THE INSIGHTS PEOPLE EXPANDS INTO INDONESIA, JAPAN, THE PHILIPPINES & SOUTH KOREA

11 Mar - 2021

The Company launches Kids Insights and Parents Insights in Japan, South Korea, the Philippines and Indonesia

The Insights People, global leader in kids, parents and family research has expanded its presence into Indonesia, Japan, the Philippines, and South Korea. The launch follows on from the company expanding its Asian operations in recent years, with the launch of Kids Insights India in 2019, and Kids Insights in Australia and China in 2020, and Parents Insights in all of those countries earlier this year. The company is now surveying circa 410 different kids (age and gender representative kids between the ages of 3 and 18) and around 205 parents of children (between the ages of 1 and 16) in each of the four new countries. 

The launch of Kids Insights and Parents Insight in these four new countries sees the business surveying more than 7,000 children every week aged 3-18, totaling more than 362,000 per year and 3,264 parents every week, totaling more than 170,000 per year.

Kids Insights and Parents Insights already operates in Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and the US. The company is firmly established as the global leader in kids, parents and family market intelligence with a diverse and hugely impressive client portfolio which includes: Amazon, BBC, Disney, F1, Kraft, Mattel, T-Mobile and Warner Bros, to name just a few.


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