fbpx
Fashion & Lifestyle | Highlights

SESAME STREET IS THE FIRST BRAND TO LAUNCH AS PART OF “BLANK SLATE” PLATFORM WITH ARTISTS. RE-IMAGINING ICONIC CHARACTERS

11 Mar - 2021

Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion® Athleticwear and Foot Locker, Inc. 

The platform taps notable creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these limited-edition styles.

This week, the Jason Freeny collab debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo. Freeny, a New York-based sculptor, is known for his anatomical character dissections. The first “Blank Slate” drop with adult Sesame Street t-shirts and hoodies was released in December and designed by contemporary artist Naturel, a Maryland native who draws inspiration from pop art, cubism, and surrealism. 

Sesame Street is a multigenerational brand, and we are always looking for new and unique ways to create inspired products for our adult fans,” said Kerri Estreich, Senior Director, Licensing, Sesame Workshop. “We love the stylization that Jason Freeny and Naturel bring to the table. They offer fun, dynamic, yet very different models for how the Sesame Street characters can be creatively interpreted while remaining true to our brand essence.”

We are excited about the launch of the Sesame Street Jason Freeny Collection,” said Matt Waterman General Manager Champion North America. “Champion is the perfect canvas to bring together iconic partnerships like Sesame Street and artists in a creative way. Freeny’s creative designs for this collection are fun and unique to appeal to Champion and Sesame Street fans.”

The Jason Freeny program is Champion’s third release with Sesame Street to date.

Subscribe to our newsletter


Read our last issue




SESAMESTREET CELEBRATES 50 YEARS IN GERMANY
SESAMESTREET CELEBRATES 50 YEARS IN GERMANY

50 years of Sesamstraße: That’s five decades of kids laughing and learning with some of their favorite furry friends On January 8, 2023, history will be made when Sesamstraße has its 50th anniversary in Germany. It has been one of Germany´s most successful TV programs...

read more
CATALINA ESTRADA FOR DISNEY TO PROMOTE ENCANTO
CATALINA ESTRADA FOR DISNEY TO PROMOTE ENCANTO

Catalina Estrada has created magnificent works of art inspired by the new Disney film ENCANTO Catalina Estrada has collaborated with Disney to create beautiful pieces of art to coincide with the release of their latest film, ENCANTO, on November 26th, 2021. Disney...

read more