Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion® Athleticwear and Foot Locker, Inc.
The platform taps notable creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these limited-edition styles.
This week, the Jason Freeny collab debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo. Freeny, a New York-based sculptor, is known for his anatomical character dissections. The first “Blank Slate” drop with adult Sesame Street t-shirts and hoodies was released in December and designed by contemporary artist Naturel, a Maryland native who draws inspiration from pop art, cubism, and surrealism.
“Sesame Street is a multigenerational brand, and we are always looking for new and unique ways to create inspired products for our adult fans,” said Kerri Estreich, Senior Director, Licensing, Sesame Workshop. “We love the stylization that Jason Freeny and Naturel bring to the table. They offer fun, dynamic, yet very different models for how the Sesame Street characters can be creatively interpreted while remaining true to our brand essence.”
“We are excited about the launch of the Sesame Street Jason Freeny Collection,” said Matt Waterman General Manager Champion North America. “Champion is the perfect canvas to bring together iconic partnerships like Sesame Street and artists in a creative way. Freeny’s creative designs for this collection are fun and unique to appeal to Champion and Sesame Street fans.”
The Jason Freeny program is Champion’s third release with Sesame Street to date.