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THE GRUFFALO BECOMES A SOUND CHARACTER OF THE FABA STORYTELLER

9 Mar - 2021

FABA is a young publishing brand that has quickly become a leader in Italy in the children’s storytelling sector. The Gruffalo is now added to its many Audio Characters!

FABA is an editorial brand born at the end of 2019: in just over a year, it has registered record numbers, becoming a leader in Italy in the children’s storytelling sector. It borns from the experience of the Maikii company, present in the technology sector since 2008; it was designed to entertain children and stimulate their imagination.

With the FABA storyteller, children between 0 and 7 years old can listen to stories, nursery rhymes, songs, and educational content in total autonomy and safety. The product consists of a Bluetooth® speaker and licensed 3D sound characters. It is a tool rich in content, some already in memory, others to be updated through the MyFABA App.

Among the 30 Audio Characters are Little Red Riding Hood, Masha, Tea by Giunti, Geronimo Stilton by Piemme, the Great Fairy by Dami Editore… The latest release is The Gruffalo, a bestseller and extremely successful brand managed by Magic Light. The story tells of a terrible monster, a very clever mouse, and their surprising encounter in the woods.

Valentina La Macchia, Licensing Director for Mondo TV, which manages The Gruffalo property in Italy, said: “FABA is an innovative high-quality product: we are honored to be able to include this collaboration within our licensing program. The Gruffalo could not find a better home to make children relive his beloved story ”.

The Gruffalo package contains the Audio Character and the book: it is thus possible to fully identify with the story, listening and reading it.

Gruffalo and other FABA products are available in the online shop https://www.myfaba.com and over 300 points of sale throughout the country, including Toys Center, Prénatal, Città del Sole and Giunti, as well as small retailers. 


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