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Licensees Focus

NOSHI PARTNERS WITH CRAYOLA® TO DELIVER EDIBLE FRUIT FOOD PAINT

9 Mar - 2021

Noshi and Crayola have teamed up to launch edible organic fruit Food Paint that kids can doodle with on their food and then safely eat

The initial offering of the healthy fruit puree in red raspberry, yellow mango and blue apple flavors will come in colorful tubes that look like Crayola crayons.

Noshi Food Paint has been a huge hit with kids 6 months to 10 years of age, who draw faces, names, shapes or whatever inspires them on their favorite food. Even college students and parents secretly enjoy painting their food or enjoying the fruit straight out of the tube

 “The partnership between Noshi and Crayola is such an obvious and natural fit,” said Tomo Delaney, founder and CEO of Noshi. “Adding Crayola to our friendly little family of organic food paints, alongside Peppa Pig and The Very Hungry Caterpillar, is the icing on the cake – or the puree on the pancake!

The Crayola brand encourages children to use their imaginations and creativity using our signature crayons, markers and paints,” said April Heeren, GM Outbound Licensing, Crayola.  “We are excited to partner with Noshi to inspire kids’ creativity at the dinner table with an amazing line of healthy product inspired by their favorite crayon colors, enhancing our brand’s relevance throughout a child’s day.” 

Noshi Food Paint is already available in US at Walmart, Thrivemarket.com and Freshdirect.com, with other exciting retail partners to be announced very soon.


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