Barbie celebrates a new model of Italian female inspiration: Cristina Fogazzi (aka L’Estetista Cinica), one of the most followed Italian digital entrepreneurs of the moment
Barbie, the # 1 toy property in the world* announced CRISTINA FOGAZZI (aka THE L’estetista Cinica / CYNICAL BEAUTICIAN) as Barbie Role Model for Italy, unveiling an OOAK (One Of A Kind) doll with her likeness.
Cristina Fogazzi is an Italian digital entrepreneur who, starting from her blog, managed to quickly create her own company in the beauty business. The success that Cristina has built over the years is based above all on the direct and sincere relationship created with her community, to which she has always wanted to convey the value and importance of appreciating and taking care of herself. With over 800,000 followers on Instagram and over 300K on Facebook, a YouTube channel, a blog, a beauty institute, an e-commerce platform, a flagship store, and real corner shops, in fact, The Cynical Beautician has defined a model company based on omnichannel: the secret of its success lies precisely in this hybrid formula.
A tenacious and innovative entrepreneur, a practical and sincere woman who, starting from a small beauty center, managed to build a company that closes 2020 with a turnover of over € 50.000,000, more than 40 employees, a publishing bestseller, a Flagship store in the heart of Milan, and much more.
Barbie celebrates Cristina Fogazzi for her strength, resourcefulness and determination, which allowed her to pursue her dream, realizing it with courage and seriousness. An innovative entrepreneur who has encouraged Italian women and girls to dream more, without being influenced by external factors. Her story continues to inspire future generations, encouraging them to believe in themselves and make their dreams come true.
Introducing and celebrating female role models is one of the ways Barbie works to close the Dream Gap, that stage where girls begin to limit their aspirations and doubt they can be anything they want. *
Barbie Dream Gap Project, the original brand of female empowerment, is an ongoing global initiative that aims to provide girls with the resources and support they need to continue to raise their awareness and believe they can express all their potential.
