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Licensees Focus

‘SUFFERIN’ SUCCOTASH’! MAD BEAUTY LAUNCHES LOONEY TUNES COLLECTION FOR 2021

3 Mar - 2021

Mad Beauty is going Looney Tunes crazy with a vibrant new line, bringing to life classic Looney Tunes characters Bugs Bunny, Tweety, Sylvester and Taz 

Looney Tunes is Mad Beauty’s second collection in collaboration with Warner Bros. Consumer Products. The first collection, inspired by the television series “Friends,” took Spring Fair 2020 by storm and has become one of Mad’s best ever launches. 

The Looney Tunes inspired collection is a fantastic new range and perfectly timed with the highly anticipated upcoming release of Space Jam: A New Legacy.

In their unique, creative style Mad Beauty is bringing exciting, inspiring and on trend products to the beloved brand whose cheeky characters have been family favourites for years. 

The initial collection consists of 11 pieces of beauty, bath and body treats including clip & clean hand cleansers, scrunchies, beauty blender to the popular printed sheet masks.

Trevor Cash, owner of Mad Beauty said,I absolutely loved Looney Tunes as a child so to be involved in bringing products to market with these characters now is a real treat. Our creative team has done an amazing job. These products tie in to our “Never Too Old for™” range perfectly, and we think our customers will love them too.

The Mad Beauty x Looney Tunes Collection includes:

  • Sheet Face Mask Collection
  • Clip & Clean Hand Cleansers 
  • Scrunchies
  • Beauty Blender
  • Bugs Bunny Head Band

Individual Sheet Masks

Mad Beauty has seen huge growth in the last 18 months through international expansion. The company expects continued growth through 2021 as it plans to launch a number of collections this spring and beyond. This focused strategy confirms Mad Beauty’s confidence in their new collections and the beauty gifting industry overall. 


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