In 2022, the world’s leading trade fair for toys is launching an innovative business platform known as Spielwarenmesse Digital
In doing so, the organiser is responding to the needs of both visitors and exhibitors by combining the indispensable live event with a range of digital opportunities. The new feature will be introduced at the Spielwarenmesse which is due to open its doors from 2 to 6 February 2022. Companies can already sign up from 1 March 2021. Much like the physical trade fair in Nuremberg, Spielwarenmesse Digital showcases the product and company presentations of market leaders and newcomers, whilst offering the best networking opportunities in the industry and a high-calibre seminar programme for suppliers as well as retailers and buyers.
The innovative tools on Spielwarenmesse Digital will enable visitors to prepare their time in Nuremberg in an even more efficient and targeted manner. At the same time, those retailers and suppliers who are unable to attend the trade fair in person will be able to network digitally whilst gaining an overview of the huge offering at the fair and the latest innovations for 2022. It will also be possible to take part in the popular Spielwarenmesse lecture programme from anywhere in the world. This will include both the Toy Business Forum and the LicenseTalks. Companies will benefit from having access to the biggest industry network in the world which the Spielwarenmesse has built over many decades.
Extended presentation opportunities
For the first time ever, exhibitors can appear with a digital virtual profile either on its own or in addition to their exhibition stand. Spielwarenmesse Digital offers three packages: Smart, Connect and Premium. All options include a presentation of the company, its products, and licences as well as important communication and networking features.
Further information on the new digital offering can be found at www.spielwarenmesse.de/en/digital.