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Highlights | Licensees Focus

SHINOLA LAUNCHES THE SILLY PUTTY DETROLA WATCH

3 Mar - 2021

Silly Putty Detrola by Shinola has been launched at the occasion of Silly Putty’s  birthday and it is a tribute to the fun and playful toy that continues to inspire the kid in all of us.

With the cherry red case, sandblasted dial color-matched to old school Silly Putty, and aqua silicone strap, it’s as instantly recognizable as the zany, stretchable legend itself. And because of its strong stainless steel core, durable TR90 resin case, and hand-assembled Argonite 705 movement, the Silly Putty Detrola is built for long-lasting fun. Every Silly Putty Detrola will include a classic red egg of original Silly Putty. 

Detrola is our most expressive, colorful watch collection to date, with an appreciation for the past and an eye towards the future,” says Shannon Washburn, CEO of Shinola. “Silly Putty is such a fun, iconic American product; a level of ‘iconic’ that we aspire to be. We are so excited to be collaborating with Crayola on a watch that embodies both brands’ aesthetics and excites both brands’ audiences.”

For 71 years, Silly Putty has had many uses – from stress-relief putty to cleaning keyboards,” says Warren Schorr, Vice President of Business Development & Global Licensing, Crayola, “Today, we join another American-born brand, Shinola, to celebrate its inventiveness and longevity with a new, commemorative watch.” 

The Silly Putty watch is the latest launch from Detrola, The Official Watch Of Something™. Detrola arrives at the intersection of quality Shinola craftsmanship and youthful design. Striking the perfect balance between strength and style, each watch adds its own personality to the mix through vibrant colorways and fun packaging. With limited-edition drops every 6 to 8 weeks, these highly-collectible watches are aimed towards the young style-seekers that love to express themselves with accessories.

Priced at $395, The Silly Putty Detrola is available at Shinola.com and select wholesale partners.

 

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