One of America’s top toy properties LOL Surprise has joined forces with top digital gaming platform ROBLOX – creating a relationship with the 1st Doll World of Roblox on a Global level
Through these two leaders in toy and play coming together, billions of fans can now discover a more immersive and shared gaming experience. As a lead up to the LOL/ROBLOX consumer launch in April, fans will have the chance to play with and against their favorite gaming influencers, who will be taking them deep into the LOL/Roblox world and ‘testing’ the game starting on March 1st before it opens to the greater public.
Fans of LOL and Roblox will be able to sign-up to play through the app Rukkaz. Once they are signed-up, they will be notified if and when they are chosen to play and which game influencers are playing. Gaming Influencers Include:
- Megan Plays
- Miss Charli
- Krystin Plays
The sessions will be conducted through Rukkaz’s “Game with Me” feature, the COPPA-compliant and kid safe technology designed by SuperAwesome.