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LIMITED EDITION UNO® BY VIVETTA: A SPECIAL PARTNERSHIP FOR AN ANNIVERSARY IN GREAT STYLE

3 Mar - 2021

Tags from the story: Mattel, UNICEF, UNO, VIVETTA.

On the occasion of the fiftieth anniversary of UNO®, the # 1 card game in the world has been reinterpreted by the creativity of VIVETTA, who has created a special limited edition of the game giving UNO® a new and unprecedented look

It is a special celebration that unites the world’s #1 card game with creativity and talent in the fashion scene: 50 years of UNO®, Mattel‘s game loved for its simplicity.

On the occasion of the fiftieth anniversary of UNO®️, the famous card game has been reinterpreted by the creativity of the Italian designer Vivetta Ponti. The project was born from the collaboration with Vogue Talents, the property of Vogue Italia that has always been dedicated to talent and creativity, which asked the designer of the brand that bears her name to reinterpret UNO®️. The result is a new and unprecedented look for the pack and the back of the cards: the inspiration comes from the love for animals and the charm of poetry, which have always been characteristic of her personal stylistic code.

An exclusive collaboration that is part of Mattel’s initiatives to celebrate where it all began: Mattel Creations. A platform in which to find unique products, discover collaborations with artists and look closely at the creative process.

The collaboration between Vogue Talents and the iconic brand is one of the many initiatives planned to celebrate UNO’s anniversary: ​​events, partnerships, digital activities and commemorative items to involve children, parents and fans.

The Limited Edition UNO® by VIVETTA is on sale at unicef.it/carteuno and the proceeds will be donated entirely to UNICEF programs to ensure health, nutrition, quality education and protection for thousands of children around the world.


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