fbpx
Licensees Focus

CREATEON® PARTNERS WITH CRAYOLA® TO DELIVER THE FIRST PAINT-ON MAGNA-TILES BUILDING TOYS

3 Mar - 2021

Tags from the story: Crayola, CreatOn, Magna-Tiles, MyMagna-Tiles.

CreateOn®, the colorful creation studio that transforms Magna-Tiles® into innovative new applications for kids and grownups with popular licenses and custom personalization, announced an exciting new partnership with Crayola®

In their first joint innovation, the two have come together to launch PaintOn Magna-Tiles, the first ever fully customizable Magna-Tiles set that children can paint. 

The collaboration between CreateOn and Crayola will bring together two beloved, kid-favorite brands to create a unique STEAM toy that not only strengthens kids’ building skills, but also allows them to develop creativity through art. Coming later this year, PaintOn Magna-Tiles will use Crayola colored glue to allow kids to decorate translucent Magna-Tiles pieces and express their artistic abilities while learning colors, numbers, and letters. The PaintOn Magna-Tiles is the first product launch stemming from the partnership and additional Crayola-themed Magna-Tiles building sets will debut later in the year.

The PaintOn Magna-Tiles sets with Crayola will be available later this year on CreateOn.com. The sets are for children ages three and up and are compatible with other Magna-Tiles components. CreateOn will feature Crayola colored glue in co-branded offerings in addition to its own series of Magna-Tiles Structures sets and customizable photo sets under the MyMagna-Tiles brand name.

For more information, visit CreateOn.com.

 

Subscribe to our newsletter


Read our last issue




POETIC BRANDS SIGNS MULTI-YEAR ATARI CONTRACT
POETIC BRANDS SIGNS MULTI-YEAR ATARI CONTRACT

Poetic Brands has announced a multi-year deal with iconic gaming brand Atari, to launch a stylish range of apparel, accessories and homeware. This is the first European deal brokered by Atari’s global licensing agent Tinderbox. The partnership will see Poetic Brands...

read more
THE PREMIERE OF NEW GABBY’S DOLLHOUSE EPISODES.
THE PREMIERE OF NEW GABBY’S DOLLHOUSE EPISODES.

DreamWorks Animation hosted a purr-fect VIP screening in London to celebrate the Netflix premiere of new Gabby’s Dollhouse episodes. Celebrity parents, influencer families and key UK media taste makers enjoyed the ‘a-meow-zing’ event at London’s Curzon Soho on...

read more
ZAG IN PARTNERSHIP BUILD-A-BEAR WORKSHOP IN PARTNERSHIP
ZAG IN PARTNERSHIP BUILD-A-BEAR WORKSHOP IN PARTNERSHIP

ZAG has signed with Build-A-Bear Workshop, Inc., for the first Miraculous Ladybug official plush bear. The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Just like Marinette harnesses the power of creation, children across North America and the UK will...

read more