ON Kids & Family, producer of Petronix Defenders, a 52×13’ tv show dedicated to children from 4 to 8 years old, will partner with M6 Group (Gulli and M6Kid) and Super RTL, alongside with the toy manufacturer and global media group Alpha, leader in this field on the Chinese market and one of top 10 players globally
When the wild animals from all around the globe are in danger, a team of young superheroes suddenly reaches out to help them: their backpacks soon transform into small animals with an amazing technology, and together they soar into more and more audacious missions in order to help them.
Petronix Defenders is in its era of time and conveys a message of hope to the new generations to come : if nature is respected and protected, if you are responsible for what you are building and use technology wisely, you can protect the planet and its biodiversity.
The environmental values taken by the show and the empathy created by the characters respond to today’s young audience’s concerns, but also their parents’. This comedy-adventure show, on which many partners associate with today, offers an original and unprecedented concept which links together emotions and fun, and talks to boys as well as girls.
“We are extremely proud of this original creation which mobilized all of ON’s creative energy and talents and convinced our partners, M6 and Super RTL. The international potential of the show is huge and we have worked for a long time on deepening our interactions with the Chinese market. Today we are proud to develop upstream game experiences for children to have great fun with a partner as prestigious as Alpha Group” declares Aton Soumache, President and Co- founder of On Kids & Family.
“We are extremely honored to join in Petronix Defenders, and bring in our creativities and passions to such a heroic show. The “mission” for saving animals is strongly associated with the trend of environmental protection and animal caring, which create a strong role model for our kids to follow, learn and more importantly a game to play. We also expect that Alpha will further expand global toy and media coverage through this cooperation, and build up a long lasting strategic partnership with Mediawan Group and ON kids & family”, declares Isaac Lin, head of content and brand of Alpha Group.
“Environmental protection remains a particular cause of mobilization for the M6 Group and all its channels. Petronix Defenders, broadcasted on Gulli and M6Kid, will express that engagement and contribute to sensitize kids in a playful and unique way regarding the numerous challenges that our planet is facing. Big thanks to the ON teams for this new and fascinating adventure”, says Philippe Bony, President of Gulli.
