Fashion & Lifestyle


22 Feb - 2021

The new HYPE. x Sesame Street, vibrantly-animated adults’ and kids’ collections, are launching on February 21.

The new ranges comprise of a 55-piece capsule collection featuring all-time-favourite Sesame Street characters in a range of designs, including hoodies, joggers, tees, backpacks, face coverings and reusable bottles in true HYPE. tradition. The deal was secured by leading European agency, Bulldog Licensing, which represents Sesame Street in the UK and Eire.

Boasting a matured 90’s inspired approach, the unisex adult collection features a developed tartan all-over and sleeve blocking print. With a super-soft-touch Sherpa fabric, the pullover and jogger tracksuit sets feature embroidered characters in bright pops of colour, finished with the new signature just hype logo.

HYPE.’s signature camo print is entwined with Sesame Street’s Elmo and Oscar the Grouch on the kidswear loungewear sets. Featuring on-trend embossed panelling, embroidery and piping detail, the children’s collection has a backpack to match each look.

The HYPE. x Sesame Street reusable bottles are ideal whether for pick-me-up hot chocolates or cool drinks, as the bottle will keep beverages at the perfect temperature for longer.

With four exciting designs for face coverings, consumers will be spoilt for choice on which one to wear for their next essential trip out. Boasting the iconic HYPE. galaxy-inspired print is Elmo on repeat. Other designs include a camo print featuring Oscar, Elmo and the iconic Sesame Street logo. 

Vicky Hill, Licensing Director, Bulldog Licensing, comments: “The HYPE. collection embodies the fun and vibrant energy of Sesame Street and its characters and will be the perfect addition to the wardrobes of fans young and old.”

The collection launches at www.justhype.com and selected retailers worldwide.

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