fbpx
Licensees Focus

TWO NEW PARTNERS GO DOWN ROUTE 66

17 Feb - 2021

Bulldog Licensing, which manages the rights for ROUTE 66 in the UK and Eire, has secured two new licensing partners to build the brand’s presence in the market

Iconospheric has signed up to create a collection of print on demand wall art, apparel and accessories, home décor, gifting, and stationery based on the instantly recognisable property. The licensee has already launched a range of wall art and will be following with new products later this year.

Meanwhile, Assured Products is on board for car care products, including cleaners, polishers, screen wash and de-icers; engine oils; bike and motorbike care products and gifting lines, including body and hand washes and shampoo, providing a range with great synergy with ROUTE 66.

ROUTE 66 is a US lifestyle property boasting a large number of licensees, with more than 750 products, available in over 100 countries. The property has experienced a strong start to its UK fashion launch with Brand Alliance and Bulldog is now extending the licensing campaign with partners in ancillary categories for the legendary highway which once linked Chicago to the American West.

Although relatively new to the UK market, ROUTE 66 is already recognised around the world, and offers licensing partners a wealth of resources. Designs include over 360 original, iconic artworks and more than 125 photos under the ROUTE 66 style guide, giving the vintage, adventurous feel that the brand inspires.

 

Subscribe to our newsletter


Read our last issue




PAW PATROL DEBUTS IN THEATRES IN ITALY
PAW PATROL DEBUTS IN THEATRES IN ITALY

"PAW Patrol: The Movie" will be released in Italian theaters on September 23 "PAW Patrol: The Movie," is directed by Carl Brunker and will be released in Italian theaters on September 23. The film is presented by Paramount Pictures, Nickelodeon Movies and Spin Master...

read more
NINA & OLGA ARRIVE IN BOOKSHOPS
NINA & OLGA ARRIVE IN BOOKSHOPS

Mondadori - Libri per Ragazzi in bookstores from September 7 with the first two volumes inspired by the new adventures of Nina & Olga To celebrate the upcoming release on Rai Play and then on Rai YoYo of the new animated series Nina&Olga, with art direction by...

read more
POKÈMON X FERRERO NEW COLLABORATION
POKÈMON X FERRERO NEW COLLABORATION

Pokèmon celebrates its first 25 years, and for the occasion signs new partnerships including a delicious partnership with Ferrero Iconic evergreen brand Pokémon – one of the most popular and successful entertainment properties in the world – is marking its 25th...

read more