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Highlights | Licensees Focus

MORI CAPTURES THE MAGIC OF THE VERY HUNGRY CATERPILLAR™ WITH A COLLECTION OF SUSTAINABLY STYLISH BABY AND CHILDRENSWEAR

17 Feb - 2021

MORI has recently announced a partnership with Rocket Licensing for a new collection inspired by Eric Carle and the cherished storybook,  The  Very  Hungry  Caterpillar

This  limited-edition  collection,  designed  for newborns through children up to 6 years old, unites MORI’s signature soft and sustainable materials with the iconic caterpillar character and vibrant illustrations and launched on 8 February 2021.

“MORI is overjoyed to help bring the enchanting and timeless appeal of The Very Hungry Caterpillar to life for today’s generation of little fans, as well as continue the tradition for their parents and siblings,” said brand founder Akin Onal. “Joining the world of Eric Carle with the MORI and The Very Hungry Caterpillar Collection is one of our proudest milestones.” This collection follows the success of MORI’s   first-ever   licensed   collaboration   with   the Gruffalo by MORI collection in 2019.

Rob Wijeratna, Joint Managing Director at Rocket Licensing says: “We are absolutely delighted to be working with MORI on this beautiful new The Very Hungry Caterpillar range, creating high quality classic pieces for a treasured brand that continues to go from strength to strength. MORI’s commitment to creating special family moments and using sustainable fabrics also seems highly fitting for  this  nature-loving  brand  that  remains  a favourite across the generations.”

The MORI and The Very Hungry Caterpillar collection includes eight very special designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with sweet prints and excerpts culled from The Very Hungry Caterpillar. Among the collection, standouts include MORI’s award- winning zip-up sleepsuit in a playful pattern, a long-sleeved t-shirt with a bright and beautiful graphic, a pyjama set with “Tiny” and “Very Hungry” lettering, a spirited romper and a 2-pack short-sleeved bodysuit featuring a juicy red apple.

Sophie Gibson, Head of Brand at MORI concludes: “Following the success of our first licensed collaboration with The Gruffalo, we are thrilled to be launching our second licensed collaboration ahead of World Book Day 2021; The Very Hungry Caterpillar. As a brand dedicated to helping to improve a family’s sleep, we believe that story time is an essential part of a child’s development and bedtime routine, which is why we have partnered with the much-loved story by Eric Carle.”

The MORI and The Very Hungry Caterpillar collection is available exclusively online at www.babymori.com from 8 February 2021


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