The debut this Sunday with fantastic sessions in live streaming: interactive games, Meet & Greet and a special gift to children.
Thanks to the agreement managed by Maurizio Distefano Licensing, Masha and the Bear agent for Italy, between the successful Animaccord’s property and SoLuna Eventi,
SoLuna with Masha and the Bear proposes non-ticketed entertainment activities both for shopping malls and other great attraction locations.
SoLuna offers a new entertainment format in order to give all children the chance to play with the main characters of the series, even in this period in which attendance at shopping centers and other open to the public places is limited.
The first event has been organized together with Belvedere Shopping Park for Sunday, February 14. Masha and the Bear Virtual PlayRoom was the protagonist of 3 unmissable appointments for the fans of the series who, following live streaming sessions on the shopping park Facebook page, had fun with their favourite characters.
During the live streaming, Masha and the Bear entertained children with interactive games and a special Carnival workshop, inviting them to draw, cut out and create! In addition, all messages addressed to Masha and Bear – they can be sent in advance to Belvedere Park email box – have been read live.
Maurizio Distefano, President of the licensing agency says: “We are excited about this innovative form of collaboration that highlights the desire to propose new solutions to constantly changing scenarios. SoLuna represents a pioneer in this sector.”
“This activity is part of a larger project named Evento Diffuso, able to bring experiences inside the malls without creating crowds” continues Giuseppe Cancemi, general manager of Soluna Eventi; “a particular attention in this extremely complex historical moment, where commercial galleries ask us to ferry them towards innovative and digital forms“.
“We are proud to propose the first streaming LIVE event with Masha and the Bear costume characters” says Manuela Giola, SoLuna Eventi managing director; “thanks to Maurizio Distefano Licensing support, we have grounded a very complex project that, I am sure, will reach great results“.