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Licensees Focus

MAD BEAUTY LAUNCH NEW DISNEY MICKEY & FRIENDS COLLECTION

15 Feb - 2021

Mad Beauty expands Mickey & Minnie range with a magical new collection, now including Donald & Daisy Duck

Following the huge success of Mad Beauty’s original Disney Mickey & Minnie range over the last few years it was time to update & bring in some new on trend products.

This new collection created from the imagination of Mad’s Creative Director Julia Cash, who feels now more than ever, with what’s happening in the world, friendship & kindness are such an important part of our lives as much as staying true to ourselves. The Mickey & Friends collection echo’s this perfectly with the Disney gang representing one of the longest standing friendships ever.

This Mickey & Friends design is inspired by the original cheeky nostalgic cartoons with vibrant bright colours & bold outlines which works perfectly ensuring an element of fun & creativity which Mad Beauty are known for.

The collection consists 35 pieces of beauty, bath & body essentials. including tubs of Clay Masks, Bath Jellies, Bubble Bath, Lip Balm Tins, Bath Fizzers, Make Up Bags & sheet masks both individually and in a 4- piece booklet.

Mad Beauty have seen huge growth in the last 12 months through international expansion & are following their strategy of further growth through 2021 & beyond. Launching such a huge collection for Spring confirms their confidence in their new collections & the beauty gifting industry overall.


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