Licensee to create a baby and children’s range based on global sensation
CoComelon is loved by kids and families across the globe and will now become a unique collection of baby and children’s wear, thanks to a new licensee agreement between Poetic Brands and Moonbug Entertainment Ltd., one of the largest digital media companies in the world.
Set to include children’s daywear, outerwear and swimwear along with towels, winter accessories and sleeping bags, Poetic Brands’ new range will focus on the bright, playful, nursery-rhyme-singing CoComelon characters.
The consumer products programme for the property, managed across EMEA by The Point.1888, recently kicked off when Jazwares launched a toy line incorporating plush, role-play, vehicles and mini-figures.
Anne Bradford, Director, Poetic Brands, said: “From day one, it’s been important to ensure that every brand that we sign has an angle that is truly unique. CoComelon has an incredible global audience and massive brand adoption, creating a huge opportunity for retailers to engage with.”
“As soon as we discussed CoComelon with The Point.1888, we knew that this was perfect for us, and it is completely new to the apparel market. This will give us the opportunity to create ranges that will provide everything a preschooler needs from their t-shirts and sweats right through to their puddle suits and jackets. With its core engagement of one to four-year-olds, this is a fabulous new opportunity for retail.”
Becky Langer, Senior Commercial Manager, Soft Goods at The Point.1888, added: “The brand has had such incredible digital success and we wanted to make sure that our licensing programme would enable fans to get enjoyment from it even while away from the TV or iPad. We’re thrilled to be in a position to announce this partnership and cannot wait to see the reaction from Cocomelon’s growing audience to the new product range.”