Fashion & Lifestyle


8 Feb - 2021

Apparel licensee joins forces with Moonbug Entertainment for the popular preschool property

As part of the expansion of its newly developed Baby, Children’s Wear and Accessories division, Poetic Brands has been signed by Moonbug Entertainment Ltd. to create a range of children’s apparel based on the beloved brand My Magic Pet Morphle.

The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA, will see the apparel specialist creating a collection of accessories, children’s apparel, outerwear and swimwear.          

Morphle is Mila’s magic red pet, who can morph into anything – a sweet puppy, a giant truck, a cool dinosaur or anything that Mila’s playful mind can imagine. With over 250 episodes in its library and content in 12 languages, the show teaches preschoolers the themes of friendship, problem solving and creativity, and is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms.

The consumer products programme for the imaginative and playful kids’ brand, managed by The Point.1888 has also begun with a deal with Thinkway Toys as Master Toy partner. 

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