Fashion & Lifestyle


8 Feb - 2021

Swedish high-end fashion brand Limitato has partnered with Family Trademark to launch a Brigitte Bardot menswear apparel collection, in a deaI brokered by IMG

The capsule collection, depicting Terry O’Neill’s iconic photographs of French icon Brigitte Bardot, includes t-shirts, sweatshirts, hoodies, jackets, and shirts. Available now on Limitato.com, prices range between fl30 and f450. Once in-store retail re-opens, the line will also be available in speciality, online and high fashion department stores worldwide including Harrods in London.

Gustav Peterson, owner, Limitato, commented: “We are pleased to announce our first menswear collaboration with the French icon Brigitte Bardot. During the post tour years, we have seen significant growth in the popularity of our luxury apparel, and Terry O’Neill’s fine art collection featuring Brigitte has also been a big hook tor our customers. So we are humbled and delighted to be working with such a recognisable and respected true screen legend.

Sam Barker, Licensing Director, IMG, added: “Limitato’s luxury apparel and ‘Wearable Art’ program lends itself perfectly to a collaboration with the Brigitte Bardot brand. Brigitte’s classic beauty and distinctive style is recognised today all over the world, and few if any have captured this as well as the legendary Terry O’Neill.”

Limitato’s ‘Wearable Art’ program showcases the work of some of the world’s most illustrious artists and photographers. One of Terry O’Neill’s prints featured in their new menswear collection shows Brigitte Bardot on the set of ‘Les Petroleuses‘, more commonly known as ‘The Legend of Frenchie King‘, directed by Christian-Jaque in Spain, 1971.

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