Industry News | Our reportages


8 Feb - 2021

Joy Brands® is the first Argentinean agency specializing in art licensing

Joy Brands® is the first Argentinean agency that dedicates itself to art licensing. Joy Brands has founded following the idea of making original and unique products, taking art to everyday life. The agency helps artists in the licensing process so they can concentrate on what they enjoy the most: creating beautiful works.

The founders Natalia Pereyra and Lorena Araujo are representing more than 15 local and foreign artists (illustrators, designers, muralists) and soon they will be incorporating new talents. They have joyned for developing products renowned companies in Argentina such as Arcor, Havanna, Danone, Mooving, Planeta Publishing, Trabi, Ultracomb among others.

After several years of working for FMCG companies, it was time to start my path” declared Natalia. “Art licensing is not expanded in Latam as it is in the US or Europe, so I and Lorena know we have a long way to go and are thrilled with this opportunity”. 

Their HQ is based in Argentina and they have strategic partnerships in the US & Canada (Jewel Brands), and in Chile and Perù (Nuevo Mundo).

We stand out not only for our business model but also because we have the experience and the determination to achieve our goals step by step” explained Natalia. “We face every new challenge with happiness and fun, without ever leaving aside the professionalism that defines us. That’s why we called ourselves Joy Brands”. 

They are in the process of enlarging the portfolio with vintage brands, perfect for their work philosophy. Moreover, they are looking for more agencies that are kindred spirits, to work with.

Lorena Araujo lorena@joybrands.com.ar
Natalia Pereyra natalia@joybrands.com.ar

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