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Licensees Focus

ASEMBL BROKERS NEW FOOD PARTNERSHIPS FOR UNILEVER AUSTRALIA’S GOLDEN GAYTIME

8 Feb - 2021

Unilever Australia’s brand extension agency, Asembl has grown Golden Gaytime’s licensing program with first-time food licensing deals which will see Snack Brands Australia and Chocolatier Australia partner with Australia’s favourite ice-cream brand

Each partnership has been strategically developed to create food product lines which complement the unique taste sensation that is a Golden Gaytime – combined with the quality ingredients both Snack Brands Australia and Chocolatier Australia are nationally recognised for is guaranteed to make Griffin’s Marvels Golden Gaytime Popcorn and the Eggsellence Easter Egg must-have Golden Gaytime flavour sensations. 

The Griffin’s Marvels Golden Gaytime Popcorn by Snack Brands comes in two flavours, Original and Chocolate – the perfect combination of the famous Golden Gaytime vanilla biscuit crumbs and toffee makes a popped time, a Gaytime. Launching in February, Snack Brands Australia’s Golden Gaytime flavoured popcorn will be available from selected Coles supermarkets nationally in March.

Made from pure milk chocolate using cocoa certified by the Rainforest Alliance and no palm oil comes Chocolatier Australia’s Golden Gaytime Eggsellence Easter Egg, coated with delicious Golden Gaytime crumbs and the ice-cream’s iconic toffee flavour – making it this Easter’s sweetest gift for lovers of Golden Gaytime and chocolate lovers alike – available in Woolworths stores nationally from March.

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