The Made in Italy flagship animation group creator of classic Winx Club is the exclusive CP global licensor of Netflix Originals live action series. The first deals with major partners have been unveiled.
Rainbow is exclusive global Consumer Products licensor of FATE: The Winx Saga, the new Netflix original live action hit for the YA audience available on the platform in 190 countries.
FATE: The Winx Saga is Netflix’s six-episode live action reimagining of the “Winx Club” animated saga, an evergreen brand that has been thrilling audiences worldwide for 17 years now, managing to amaze in all its market forms. Netflix’s live action series follows the coming-of-age journey of five fairies attending Alfea, a magical boarding school in the Otherworld where they must learn to master their powers while navigating love, rivalries, and the monsters that threaten their very existence.
Iginio Straffi, Founder of Rainbow and creator of the Winx Club cartoon said: “We are extremely happy! The success of Fate: The Winx Saga across the globe continues to show the great strength of the Winx brand. During the last few weeks, we could feel the excitement from the Winx fans who have supported us over the last 17 years and ran to watch the Netflix series during its debut weekend. I hope the series will remain popular on Netflix for a very long time, and in the meantime we’re hugely delighted that the magic between the brand and a new challenge has happened once again“.
As one of the world’s top licensors in the annual rankings with over twenty years’ experience in the licensing industry, Rainbow revealed the first licenses that will bring the brand to the forefront: for the edition of the official novel of the series, written by Ava Corrigan, the publishing partners are Mondadori for Italy, Scholastic Books for the USA, Hachette for France, RBA for Spain and Latin America, Loewe Verlag for Germany, Epsilon for Turkey, and AST for Russia. Among the first deals already inked for fashion & apparel is the French Don’t call me Jennyfer.