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Trends & Research

VIACOMCBS AND EU40 TOGETHER FOR A SYSTEMIC ACTION TO SUPPORT YOUNG PEOPLE STARTING FROM THE EVENT “GLOBAL YOUTH – VOICES AND FUTURES”

1 Feb - 2021

During the event to be held on February 2, realized in partnership with Euractiv, the results of the research conducted by ViacomCBS entitled Beyond 2020: Global Youth – Voices & Futures will be presented.

ViacomCBS Networks International and EU40, in partnership with Euractiv, are promoting BEYOND 2020: GLOBAL YOUTH – VOICES AND FUTURES, a virtual event during which the results of the ViacomCBS research entitled  “Beyond 2020: Global Youth – Voices & Futures“.

Moderated by MTV’s VJ Aminata Belli, the debate will last one hour and will see the participation of prominent speakers such as:

  • Christian Kurz, Senior Vice President of Global Insights, ViacomCBS;
  • Virginijus Sinkevicius, European Commissioner for the Environment;
  • Eva KAILI, Greek Member of the European Parliament;
  • Anna Masiello, young Italian activist and founder of a sustainable fashion brand. She will be entrusted with the task of representing the voice of young people, their point of view on the impact of the 2020 events and a perspective on their response to this unprecedented period.

Beyond 2020: Global Youth – Voices & Futures is the first global study to examine how the events of 2020 are shaping young people’s plans, confidence and attitudes about the future. Through an international survey of more than 8,000 16-24 year olds in 15 countries (Argentina, Australia, Brazil, China, France, Germany, Italy, Mexico, the Netherlands, Portugal, Singapore, South Africa, Spain, the UK and the US), young people were asked about their views on a diverse range of topics: health, climate change, politics and social issues, travel, finance and relationships.

The research shows that these teens are part of an active generation, deeply affected by the events of 2020 that have inevitably led them to value stability and security more than ever before. At the same time, the survey highlights some interesting insights about resilience and the strong will to change the future for the better, two elements that will be the focus of the reflections that will take place during the event.


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