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Highlights | Licensees Focus

NEW COLORFUL KELLOGG CRAYOLA CEREAL

1 Feb - 2021

Kellogg and Crayola ® come toghether to start the day off right and inspire kids’ creativity.

Kellogg and Crayola have teamed up to recreate the art of breakfast cereal. New Kellogg’s Crayola Jazzberry Cereal includes crunchy orange, yellow, green, blue, pink and purple puffs, covered in multicolored specks and tastes like lip-smacking berry. Made to spark imagination, every box has a colorable design on the front, back and side panel and each unlocks a free and exclusive digital pet in Crayola’s Scribble Scrubbie Pets App. The new, limited-edition cereal is available at retailers nationwide now at a standard retail price of $3.99 for a 7.2-ounce box and $5.69 for an 11.6-ounce box. The new product will only be available for a limited time.

For generations, Crayola has sparked imagination through color — now we’re bringing that imagination to the breakfast table,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. “Whether it’s coloring the cereal box designs or unlocking more fun in Crayola’s Scribble Scrubbie Pets App, our new Kellogg’s Crayola Jazzberry Cereal inspires creative wonder at breakfast and beyond.”

At Crayola, we believe creativity is an important part of every child’s daily routine. We are delighted to be partnered again with Kellogg, making the most important meal of the day deliciously colorful!” said April Heeren, GM Domestic Licensing, Crayola.


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